Shopify website & brand consultancy for a premium, eco toiletries and surf wax brand

radofficial.com

I worked with Rad on the launch of their premium eco surf wax back in 2022 and since then we have evolved the site to its current version on Shopify. The brand now offers a range of natural, spa-grade toiletries alongside the surf wax and I designed the site to really speak to their customer base - people who love the ocean, the outdoors and natural living. With a mobile first design, it provides key shopping tools for both B2C and B2B customers, is optimised for organic search and AI and runs on the powerful & fast Shopify platform.